Alphabet
Bust the leasing myths.
Client: Alphabet · Agency: Ideas desde cero · Year: 2016
To launch Alphabet’s car leasing for small businesses and the self-employed, we first had to deal with everything people say about leasing without knowing. So we handed the floor to the loudmouths.
Challenge
Alphabet wanted to take its car leasing to a new audience: small businesses and the self-employed. The product was good. The problem was everything that audience took for granted without ever having tried it. Pure myths.
Idea
Four characters with mouths so big that the whole myth fits inside. And right next to it, one question to take it apart with humour: “¿Seguro?” (“Are you sure?”)
Print
Every piece is custom illustrated: one character for each type of customer and hand-drawn lettering that turns the cliché into the headline.
David Mohedano · About · Contact · info@davidmohedano.com