BBVA · Savings & Investment
Investing is for you, too.
Client: BBVA · Agency: Accenture Song · Year: 2025
Lots of people save, but very few invest. For BBVA, we talked about investment funds the way you talk to someone you trust: four people telling you, one to one, what’s worth knowing before you take the step.
The challenge
Investing has a reputation as something for experts: jargon, charts going up and down, and the feeling that if you don’t understand markets, you’d better leave it alone. So the money just sits in the account. BBVA wanted people who had never considered it to see funds as a real option within their reach, without sounding like a financial brochure.
The idea
The money advice we actually listen to comes from someone we trust, almost in a whisper, over coffee. Hence “Just between you and me”: four ordinary people talking to camera the way they’d talk to a friend, with no jargon. Each one clears up one of the doubts that hold beginners back.
Everyday life as the set
A café, a gym, an office and a kitchen: places where people talk about anything but finance. Each film ends with the lesson jotted down on whatever was at hand (a napkin, a phone, a sheet of paper, a notepad) and the same invitation: if you think investing is for you too, take the step.
The website
The campaign lived on “Learn to invest”, the investment page on bbva.es, where the four films worked as a video guide to choosing a first fund.
P.S. To this day, all four films are still on bbva.es, helping people take the first step.
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