Cabreiroá
Life is hard. Your water shouldn’t be so weak.
Client: Hijos de Rivera · Agency: Revolution · Year: 2014
National launch of Hijos de Rivera’s water, in a category where every brand says the same thing. A spot and a series of print ads that tell its difference through everyday humour.
Challenge
Cabreiroá was going nationwide against an army of waters all boasting about the same thing: their low mineral content.
Idea
Turn the category’s argument on its head. Cabreiroá has a balanced mineral content that hydrates more, exactly what people who never stop need when fails remind them how hard life is.
The Selección edition
As the official water of the Spanish national team, the campaign got its own version: the fails moved to football and ran through La Roja’s matches.
David Mohedano · About · Contact · info@davidmohedano.com