Coca-Cola FIFA World Cup Trophy Tour
Rise for the Trophy.
Client: Coca-Cola · Agency: VML · Year: 2026
The Original FIFA World Cup™ Trophy was coming back to Spain for 24 hours. With Coca-Cola, we made sure it had to be earned.
Idea
A Trophy Tour is a Trophy in a glass case and a queue for a photo. For a generation that lives football on social media, we made it a game: football’s most viral trends, made into real-life challenges. Beating them was the only way to get close to the Original Trophy.
The call-up
Finding the best fans called for a head coach. Ibai Llanos gathered Riverss, Guanyar and David Suárez to put together the Fan Squad: the ballers, the leader of the stands, the MVP of celebrations and the icon.
Out on the streets
The search went from the feeds to the streets, the metro and the stadiums with a date and a promise: the Original Trophy is coming home.
From the feeds to the pitch
On 7 February the Trophy landed at the Bernabéu and the trends were played out on the pitch. Whoever beat the challenges earned a place in the Fan Squad, their ring and their moment next to the Original Trophy.
- 3h to sell out
- 340M impressions
- 38M views
P.S. Spain ended up bringing the cup home in 2026. Coincidence? We don’t think so 😉
David Mohedano · About · Contact · info@davidmohedano.com