Unicef
A story that ends too soon.
Client: Unicef España · Agency: Revolution · Year: 2014
An awareness and signature campaign for Unicef Spain against cuts to development aid, told through a happy moment that ends too soon.
The challenge
Unicef fights child mortality and usually does so by looking for members and donations. But in 2014 the problem was a different one: official development aid was about to be drastically cut, putting everything achieved in recent years at risk.
The idea
We weren’t asking for money, but for signatures to put pressure on the Government and bring the situation to light, at a time when signing online wasn’t yet a common gesture. To tell the story, we turned to something we’ve all lived through: a ride that ends just when you’re having the most fun. Two kids, a few fairground horses and a sign-off: “We can’t stop now.”
The result
The campaign worked, but it wasn’t enough: there are still many stories that end too soon.
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